Thirteen is not unlucky.

It’s not by accident, nor superstition.

It’s a decision.

A refusal of the numbers that came before, it’s not tradition, it’s chosen.

Thirteen is a mark.

Worn by those who move differently, those who ride in silence but leave a trail.

It’s a signal.

To those who know.

It’s a movement.

Not a trend, not a brand. A collective of riders who ride for more.

Project:thirteen is a code. We ride early, we ride late. We ride when no one’s watching.

We ride together.